Being Innovative by Doing Good
Foreign MNEs in China will be innovative in narrowing the gap between their headquarters and their Chinese subsidiaries in the area of corporate social responsibility (CSR) when they can actualize the positive political opportunities available in China and enhance their dominate positions in the global production and market networks through CSR strategies in China and new organization forms. The capacity of their Chinese subsidiaries will be more responsive to local and international causes through linking with existing partners in the global network, leveraging upon existing resources, and learning of Chinese subsidiaries.
Corporate social responsibility MNEs
Maria Lai-Ling Lam
Malone College,USA
国际会议
Academy of Innovation and Entrepreneurship 2008(创新与创业国际学术会议)
北京
英文
63-66
2008-03-01（万方平台首次上网日期，不代表论文的发表时间）