The Impact of Marketing Capabilities on Innovation:The Evidence from Chinese Companies

摘要：

Little research has been conducted on the topic of the impact of marketing capabilities on innovation. This paper evaluates the innovation process from the dimensions of innovation desire, innovation expectation and innovation performance, based on a framework with these three dimensions included and a field survey of 158 Chinese businesses. The outcome shows that marketing capability has a significantly positive impact on the innovation capability of Chinese companies.

关键词： Marketing Capability Innovation

作者: Xiuqing HAO Fangcheng TANG Yunhuan TONG

作者单位: Tsinghua University,China Beijing Jiaotong University,China

会议类型: 国际会议

会议名称: Academy of Innovation and Entrepreneurship 2008(创新与创业国际学术会议)

会议地点: 北京

会议语种:英文

页码: 39-45

在线出版日期: 2008-03-01（万方平台首次上网日期，不代表论文的发表时间）