Selection of Perishable High-tech Products Cannibalization Time Based on High Velocity Market

摘要：

In high velocity market, the management of cannibalization of perishable high tech product is a challenge in high tech companies. In the process of cannibalization, if new product enters into the market too early, it will cannibalize the old product s sales too much, and brings about too much loss. And in the drastic high velocity competing market, if new product enters into the market too late, the company will lose its own market. From describing the phenomenon of cannibalization, this paper gives a model to find the best cannibalization time of perishable high tech product.

关键词： High-tech Product Cannibalization Time High Velocity Market

作者: Hongqi ZHANG Ruoyu LU

作者单位: University of Electronics Science and Technology,China

会议类型: 国际会议

会议名称: Academy of Innovation and Entrepreneurship 2008(创新与创业国际学术会议)

会议地点: 北京

会议语种:英文

页码: 23-26

在线出版日期: 2008-03-01（万方平台首次上网日期，不代表论文的发表时间）