Marketing Model Comparison between China and Foreign Countries in Automobile Industry

摘要：

In the modem world,enterprises of automobile industry always rely on effective marketing to get profits to survive the fierce competitions.As Chinese automobile industry loses its selling advantages because of the biased inner policy in the past.Now,since Chinese entry into WTO,the man-made limits are abolished and car marketing plays a more and more important role.So this paper analyzes the present situation in Chinese automobile marketing felid and proposes some suitable feasible development model through comparison of automobile marketing models among USA,Europe and Japan.

关键词： automobile automobile marketing marketing model

作者: LIANG Dong Johann GUENTHER

作者单位: Jiang Han University,Wu Han,Hubei,China Economic Research Bureau,Social Science Institute,Hubei Agency for European Integration Student Centre,Kosovo

会议类型: 国际会议

会议名称: Interantional Conference on Idustry Cluster Development and Management(2008产业基地建设与管理国际研讨会)

会议地点: 常州

会议语种:英文

页码: 476-482

在线出版日期: 2008-06-27（万方平台首次上网日期，不代表论文的发表时间）