Strategy Choice and Innovation of Family Sedan Industry Development in China

摘要：

Based on the actual situation of Chinas family sedan industry development,this paper systematically analyzes the strategy choice of Chinas family sedan industry,and deeply discusses the innovative tendency of the development concept,the financing mode,the technology,the operation mode and the marketing mode in Chinas family sedan industry.

关键词： family sedan strategy choice innovation

作者: WANG Xin-Sheng SUN Qiang

作者单位: Department of management,Shandong Jiaotong University,Jinan,China,250023 Shandong Shenghan Vocational College of Finaace and Commetrce,Jinan,China,250316

会议类型: 国际会议

会议名称: Interantional Conference on Idustry Cluster Development and Management(2008产业基地建设与管理国际研讨会)

会议地点: 常州

会议语种:英文

页码: 461-465

在线出版日期: 2008-06-27（万方平台首次上网日期，不代表论文的发表时间）