High Structure Similarity in Manufacturing Sector May Threaten Industry Boom in Yangtze Delta Region

摘要：

This paper presents that cross-cultural management is indispensable to global marketing in multi-aspects,including the origin of marketing-globalization,the definition and characteristics of marketing-globalization and the nurture of global marketing,it also involves the necessity and the concrete application of cross-cultural management in marketing-globalization.

关键词： marketing globalization cross-culture management

作者: LI Guiling ZHANG Xiaojuan

作者单位: School of Management,Hubei University of technology,P.R.China,430068

会议类型: 国际会议

会议名称: Interantional Conference on Idustry Cluster Development and Management(2008产业基地建设与管理国际研讨会)

会议地点: 常州

会议语种:英文

页码: 68-72

在线出版日期: 2008-06-27（万方平台首次上网日期，不代表论文的发表时间）