The Thought of Soft Power in Cross-border M&As
This article proposed some failures happened in the cross-border M&As with chinas step to go abroad, like the M&A cases of TCL CNOO and SAIG, and pointed out that some problems like culture conflict and political resistance could not be solved by traditional hard power. The author believe that the idea of soft power proposed a new way to reconsider the strategy view of enterprise and helpful for the success of cross-border M&As. This ardcle extended Nyes thought of soft power to the cross-border M&As field, and discussed the definition of it and the change of competitiveness structure,explaining what differences the soft power could make to help companies achieve the effective cross-border M&As.
Cross-border mergers and acquisitions (M&As) soft power Competitiveness Resource Competence
XU Jinfa JIANG Tao
School of Management,Zhejiang University,P.R.China,310000 School of Management,Zhejiang University,P.R.China,310027
国际会议
The 5th International Annual Conference on WTO and Financial Engineering(第五届WTO与金融工程国际会议)
杭州
英文
655-658
2008-05-18（万方平台首次上网日期，不代表论文的发表时间）