Critical Risk Factors of Product Innovation for Financial Services

摘要：

This article examines product innovations for financial services with the central objective of identifying critical risks that affect innovation performance significantly. On the basis of literature review we propose various risk factors for new financial services. To collect the data for empirical study,we carried out a questionnaire survey in Chinese financial institutions, with the research results of five critical risk factors, and their effects to innovation performance. Finally the management implicafions are discussed to achieve better performance of financial product innovations.

关键词： Financial service Product innovation Critical risk factors

作者: YONG Hao CHEN Jin

作者单位: School of management,Zhejiang University,Hangzhou,P.R.China,310027

会议类型: 国际会议

会议名称: The 5th International Annual Conference on WTO and Financial Engineering(第五届WTO与金融工程国际会议)

会议地点: 杭州

会议语种:英文

页码: 424-432

在线出版日期: 2008-05-18（万方平台首次上网日期，不代表论文的发表时间）