Process Innovation, Cost Leadership and Market Power-Analysis based on Electronic Information Industry

摘要：

Selecting the electronic information industry as the objective of empirical study, this paper disclosed developed countries MNCs usually establish and promote their market power through cost leadership in the global price competition. The paper analyzes the mechanism of how cost leadership makes for the firms market power forming. Then, it holds that relying on the process innovation and effecting scale economy and speed economy is the key to achieving cost leadership. In the current situation, Chinese companies faced the problem of absence of market power in global competition seriously and they almost can not survive in the seriously price competition, the paper put forward the enlightenment to Chinese electronic information industry.

关键词： Market power Cost leadership Process innovation Electromic Information Industry

作者: ZHU Qin

作者单位: Zhejiang Gongshang University,P.R.China,310003

会议类型: 国际会议

会议名称: The 5th International Annual Conference on WTO and Financial Engineering(第五届WTO与金融工程国际会议)

会议地点: 杭州

会议语种:英文

页码: 358-363

在线出版日期: 2008-05-18（万方平台首次上网日期，不代表论文的发表时间）