Serving Farmers: the Survival Way of Rural Financial Institutions in China

摘要：

This paper from the angle of marketing, presents that serving farmers is the survival way of rural financial institutions in China. In China there is a diversified competitive pattern in the rural financial market A variety of domestic and foreign financial institutions develop business in the market.But in this market it is difficult for farmers to obtain loans. The rural financial institution must understand farmers needs and provide various financial products and services to satisfy farmers. It is the only way for the rural financial institution to survive and make profits in the market.

关键词： rural financial market financial institution farmer loan

作者: WEN Ruchun

作者单位: College of Economy and Management,Wuhan Polytechnic University,Wuhan,P.R.China,430023

会议类型: 国际会议

会议名称: The 5th International Annual Conference on WTO and Financial Engineering(第五届WTO与金融工程国际会议)

会议地点: 杭州

会议语种:英文

页码: 150-154

在线出版日期: 2008-05-18（万方平台首次上网日期，不代表论文的发表时间）