The Control Methods of the Practical and Experimental Teaching System in the Marketing

摘要：

Beginning with the objective of fostering talents in the marketing, the paper has put forward the reform ideas relative to the practical and experimental teaching system of this profession. These ideas are briefed as follows: holding the open practice and experimental teaching thoughts, constructing the scientific practical and experimental teaching system, exploring the scientific practical and experimental teaching methods and establishing the well-knit evaluation system of the practical and experimental teaching.

关键词： marketing practical and experimental teaching reform teaching

作者: LIANG Dong GU Qiao

作者单位: JiangHan University,WuHan,Hubei,China Wuhan Polytechnic University,WuHan,Hubei,China

会议类型: 国际会议

会议名称: 2008 International Seminar on Education Management and Engineering(2008教育管理科学与工程国际研讨会)

会议地点: 成都

会议语种:英文

页码: 300-304

在线出版日期: 2008-09-22（万方平台首次上网日期，不代表论文的发表时间）