Research on Simulation Experience Teaching Method in Marketing Major

摘要：

Simulation experience teaching method can provide the practice environment and conditions which are similar to the reality for students. This paper has studied four methods of simulated experience teaching methods, including simulated situation teaching method, computer simulation teaching method, ERP sand table mock confrontation teaching method and comprehensive simulation practice teaching method and so on, and made analysis on the implementation process and characteristics of the simulation experience teaching method and proposed some suggestions on simulation experience teaching method in marketing major.

关键词： Marketing Major Simulation Experience Teaching Method Situation Simulation Sand Table Simulation Computer Simulation

作者: YANG Limao YAN Xuejun TANG Xuan

作者单位: School of Business,Hubei University,P.R.China,430062

会议类型: 国际会议

会议名称: 2008 International Seminar on Education Management and Engineering(2008教育管理科学与工程国际研讨会)

会议地点: 成都

会议语种:英文

页码: 287-292

在线出版日期: 2008-09-22（万方平台首次上网日期，不代表论文的发表时间）