Research of Regional Brand Building Based on the Industrial Cluster

摘要：

This paper analyzes the charcteristics of regional brand,expatiates on．the function of regional brand in the development of industrial cluster,and brings forward corresponding countermcssurcs of building regional brand based on industrial cluster．This paper considers that regional brand has the public product characteristic，the region border characteristic and industrial advantage characteristic．In order to build the regional brand,we should set up sold industrial foundation,integrate the superior resource of cluster,hunch cluster marketing and take precautions against the tragedy of the commons．

关键词： Industrial cluster Regional brand Brand the tragedy of the commons

作者: WANG Qingfeng

作者单位: College of Economics and Management,Zhongyuan University of Technology,Zhengzhou,P.R.China,450007

会议类型: 国际会议

会议名称: 2008 Conference on Regional Economy and Sustainable Development(2008区域经济与可持续发展国际学术会议)

会议地点: 济南

会议语种:英文

页码: 1302-1305

在线出版日期: 2008-11-01（万方平台首次上网日期，不代表论文的发表时间）