The Tactics of Corporate Citizenship Taking Part in Social Welfare Activities

摘要：

Corporate citizenship has been around in various forms and to different degrees for several centuries，some of the most ancient being in the Chinese tradition．The interest in maintaining a healthy society is present inbusiness culture because it helps to create a climate to do well in business．Good corporate citizenship indicates that it is a new idea，which results in combination intrinsic enterprise’s benefit with extrinsic social demand．Practice proves that corporation will achieve business purposes by common contribution,topic contnbution or plan of public relation(PR)，collaboration with NPO (Non-profit organization)and establishment of Charitable Fund Association．

关键词： corporate citizenship social welfare NPO(Non-profit organiztaion) tactics

作者: TIAN Xueying YE Minghai

作者单位: School of Economics & Management of Tongji University,Shanghai,P.R.China,200092

会议类型: 国际会议

会议名称: 2008 Conference on Regional Economy and Sustainable Development(2008区域经济与可持续发展国际学术会议)

会议地点: 济南

会议语种:英文

页码: 1196-1200

在线出版日期: 2008-11-01（万方平台首次上网日期，不代表论文的发表时间）