Research on the Innovational Pattern of Regional Development Induced by Marketing

摘要：

Regional development is a process of increasing regional welfare，along with output increase，structure change，system transition,space evolvement,income distribution,knowledge advancement,and idea evolvement．From the view of regional development,promoting regional development by marketing has been a leading economic activity．Regional marketing could be rcgardeA as a social and managerial process that regional subject discovers，spreads and exchanges regional value to promote regional development,whose value includes building regional image，cultivating regional brand,attracting investment,improving regional life quality,attracting visitors，promoting the growth of regional revenue，attracting talents，and boosting regional holistic competition and so on. By ratiohal expectation mechanism and industrial agglomeration & labor division mechanism,regional innovational pattern induced by marketing leads to the accumulation of regional brand capital,material capital and economic space，which ultimately promotes incessant development of the region．

关键词： regional development regional marketing rational expectation mechanism．

作者: WANG Juan XIONG Kai

作者单位: School of Economy,HuaZhong Normal University,Wuhan,P.R.China,430079 Business School,Jianghan.University,Wuhan,P.R.China,430056

会议类型: 国际会议

会议名称: 2008 Conference on Regional Economy and Sustainable Development(2008区域经济与可持续发展国际学术会议)

会议地点: 济南

会议语种:英文

页码: 156-161

在线出版日期: 2008-11-01（万方平台首次上网日期，不代表论文的发表时间）