Research on Telecommunication Cross-selling Combinatorial Optimization Model

摘要：

The telecommunication cross-selling has the important effect in the telecommunication marketing,but the former marketing activities pay more attention to the marketing offer context only,less the programming problem between several offers.In this paper,we propose a telecommunication cross-selling Combinatorial Optimization (TCSCO) model which can be represented as the maximum profitable programming.We note the TCSCO problem is a longest-path ATSP;we illustrate how to deal with the association among the services in the different cross-selling offers.

关键词： Telecommunication cross-selling Combinatorial Optimization Asymmetric Traveling Salesman Problem

作者: TAN Zhang Lu WANG Kun

作者单位: School of Management,China University of Mining & Technology(Beijing),P.R.China,100083 School of Management,China University of Mining & Technology (Beijing),P.R.China,100083

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 2691-2697

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）