A Study on Customer Satisfaction in the Real Estate Market Based on PLS Path Modeling

摘要：

With the increasing competition in the real estate market,more and more enterprises recognize the importance of fighting for market share and winning customers.This makes the real estate developers pay more attention to the customer satisfaction.We have constructed the customer satisfaction model in the estate market based on the CCSI model,ACSI model,and many scholars research results,and used the partial least squares (PLS) path modeling method for estimating,thus,factors which most affect customer satisfaction have been identified.Some implications about developing strategies and market investigation for the real estate firms are inferred.

关键词： Customer satisfaction PLS PLS path modeling Real estate market

作者: YANG Wei zhong ZOU Shu liang

作者单位: Nuclear energy economics & management research centre,University of South China,P.R.China,421000

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 2492-2497

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）