The Researches on Global Marketing Strategy of Information Technology Firms

摘要：

Pillar industry of the knowledge economy —the rise of the information technologyindustry,has exerted a great influence on the global marketing of firms within information technologyindustry.The firms,which belong to dynamic high technology,are in the upper reaches of the valuechain as the principal part of the knowledge economy.These characteristics determine that they mustadopt the global marketing strategy including: strategies of standardization,differentation and mixingtype.

关键词： IT firms Global marketing strategy value chain Knowledge economy

作者: WEI Wu

作者单位: School of Management,Zhongnan University of Economics and Law,P.R.China,430074

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 2093-2096

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）