Study on Methods Based-on Network Environment for Promoting Competitiveness of the Life Insurance Enterprises in China

摘要：

The paper first analyzes the fierce competition situation which life insurance enterprises in China are facing and their network environment.From aspects of creating personalized online marketing life insurance brand,developing life insurance products under Internet,taking the re-intermediary mode,applying strategic network ideas to integrate tradition and network marketing channel,and setting up a life insurance marketing model under advantages of insurance and network environment,the paper put forward the countermeasures for promoting competitiveness of the life insurance business enterprises in China.

关键词： Network Environment Life Insurance Competitiveness Technology Innovation

作者: SU Yue Liang ZHANG Yi

作者单位: School of Business Administration,South China University of Technology,P.R.China,510641

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1797-1802

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）