Research on Enterprise Culture Construction Based on Culture Capital Operation

摘要：

Today world economy is entering information society,the importance of physical capital is reducing,and culture capital becomes central competition power in 21st century.This article adopts the concept of Culture Capital Operation (CCO) ,make Enterprise Culture Construction (ECC) improve to a strategically status and rich it.My article analyses and studies Chinese ECC problems in detail and requirement for 21st century economy-culture integration and find out the basic reason for insufficient efforts of Chinese ECC,namely not practicing Chinese ECC at the strategically hierarchy of CCO.This article finally it also points out to establish the idea of CCO,and builds basic counter-measures.

关键词： Enterprise culture Culture capital Culture capital operation

作者: WANG Yong

作者单位: Henan Polytechnic University,Jiaozuo 454000,Henan,P.R.China

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1421-1425

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）