Green Marketing Strategy Fosters Construction Companies Developing in Sustain

摘要：

The sustainable development is the inevitable trend which the construction enterprise develops.The green marketing and sustainable development of construction enterprise are integrated together.In this paper,the function of green marketing in sustainable development is researched,and positive externality of green marketing is analyzed.In the end,the marketing strategy is put forward for sustainable development of construction enterprise.

关键词： Sustainable development Construction enterprise Green marketing Externality

作者: LUO Fuzhou REN Rui

作者单位: School of Management,Xian University of Architecture & Technology,P.R.Chian,710055

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1056-1060

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）