Competitive Reaction: An Useful Tool for Measuring Saloon Car Industry in China

摘要：

The force of a certain strategy is not necessarily decided by the initial action the enterprise takes,but by the enterprises prediction exactness of the rivals reaction.Also,the competitive pattern depends on the reactions of the rivals,customers and other participators in the competitive environment and the synthetically results of these alternative reactions as time goes by.A careful design of strategy is no better than the scientific prediction and analysis of the rivals action and the effective reaction to it with best tactics.This article investigated the actuality of Chinas saloon car industry,and some countermeasures are given based on the research at the end of the discussion.

关键词： Competitive reaction Competitive strategy Dynamic competition Tactic thought

作者: GAO Fang ZHANG Zhao Guo

作者单位: School of Management,Huazhong University of Science and Technology,P.R.China,430056

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1035-1039

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）