Research of China Brand Products in Foreign Markets
Nowadays there is a fashion to read Chinese business publication on any given day,and theres a reasonable chance you will find an article about how companies use brands to succeed.But it is not common to see articles on how Chinese brands penetrate outside.Most of the popular books on branding have been translated into Chinese,and branding has worked its way onto the business card so numerous local consultants.Branding in China is an exciting challenge,it is one that requires a strong grasp of the fundamentals of brand management theory,but can not rely on theory alone.In practice,one must temper business school theories with an honest,in-depth understanding of the market.This paper evaluate Chinese brand penetration trends in foreign countries,through a study and analysis of the reporting of the best publications I have found that cover branding news.I also put my personal commentary on branding outside home country.
Chinese brands Penetration Reputation
ZHANG Lei ZHENG Jin-zhong
Military Economy Academy,430035 Army Aviation Section,412002
国际会议
2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)
河南焦作
英文
1030-1034
2007-08-20（万方平台首次上网日期，不代表论文的发表时间）