Research on Applications of BP Neural Network in Forecasting Enterprises Network Marketing Sales

摘要：

With the blossoming development of network marketing,the status and action of network marketing become more and more important.This paper studies the training algorithm of BP neural network firstly,on the basis of these;the model for forecasting the state of firms network marketing is set up based on BP neural network and time series respectively,it is proved that BP neural network model possesses more excellent effectiveness and feasibility than time series by comparing results.

关键词： network marketing BP neural network forecast

作者: LI Xiongyi XU Weihua

作者单位: School of Economics & Management,Zhongyuan Institute of Technology,Zhengzhou,450007,China

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1018-1023

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）