The Researches on Improving the Core Competence of Chinas Chain Retail Enterprises

摘要：

This paper begins with demonstration of the core advantage which the chain retail enterprises must acquire.Then it analyzes the difference in core advantage between the chain retail enterprises of our country and the strong enterprises Of the world from some aspects,such as management scale,logistics distribution and management talent etc.Lastly,it further studies the problem on how to improve the core competence of the chain retail enterprises of our country and puts forward some strategies,such as: to speed up system innovation,to develop the appropriate scale economy,to strengthen the management of supply chain and to introduce the management system of customer relationship,etc.

关键词： Promotion Chain retail enterprises Core competence Logistics distribution Customer relationship

作者: FAN Ying Ren

作者单位: School of Economics & Management,Henan Polytechnic University,Jiaozuo,China,454000

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1012-1017

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）