Achievement of Sustainable Competitive Advantage of Enterprises by Cultivation of Core Competence

摘要：

In modern society,the market competition becomes increasingly fierce.Enterprises must obtain sustainable competitive advantage in order to be invincible in the fierce market competition.In this paper,the competitive strategy theory is discussed.Based on this,it is believed that cultivating core competence of is the only way to obtain sustainable competitive advantage of enterprises.In addition,it is indicated that effective approaches of cultivating core competencies are implementing strategic management,mastering core technologies,constructing a learning organization,building strong brands,and building a good organizational culture.

关键词： Enterprise Core competence Competitive advantage Competitive strategy Sustainable competitive advantage

作者: FU Haiyan DING Mingming

作者单位: Department of Business,Northeastern University at Qinhuangdao,P.R.China,066004 School of Business Administration,Northeastern University,P.R.China,110004

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 594-598

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）