Cluster Reputation Helps Firms Development

摘要：

In this paper,the authors argue that a solid Cluster Reputation can assist in the development process of cluster firms,which face a number of obstacles in their development.Two ways by which cluster reputation can assist in the development of firms are identified,and the paper concludes with a discussion of the importance of viewing cluster reputation as a public good from which cluster firms can draw.

关键词： Cluster Reputation Firms Development

作者: CHEN Guohong LIKai

作者单位: School of Business Administration,Shenyang Normal University,P.R.China,110034

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 426-430

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）