Consumer Behavior Study in Pork Meat Market- Survey from Urban Area in Four China Cities

摘要：

The aim of this article is to provide a clear view of consumer behaviour in the pork market in urban China; furthermore, to identify those factors that influence consumer purchasing decisions.Additionally, this article will provide some useful notes and background for future researches. As China is too big to do the investigation, a survey was conducted in four cities in China. The results show that consumer buying behaviour of pork in traditional markets is very different from that in supermarkets. Even though most of the respondents consume relatively small amounts of pork, traditional market respondents are more sensitive to price, and supermarket respondents are more sensitive to quality.

关键词： pork consumer behaviour informal channels

作者: ZHAO Xing

作者单位: The Center of Research of Industry Cluster and Enterprise Development,Jiangxi University of Finance & Economics.China.330013

会议类型: 国际会议

会议名称: 2008 International Conference of Management Science and Engineering(2008管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1362-1369

在线出版日期: 2008-11-01（万方平台首次上网日期，不代表论文的发表时间）