Model Construction and Operation Mechanism of Non-mainstream
The paper is based on the theory of consumer preference, diversification, and non-mainstream. The paper puts forward and defines a new idea of marketing-non-mainstream marketing by the Concept of non-mainstream and customer personality. The paper studies on marketing mode and operation mechanism by an analysis of marketing mode and operation mechanism combined with cases, and then gets a conclusion: corporations should pay attention on the development of customer personality and consumer preference, implement the new theory of non-mainstream, and break the sale mode which is formerly singer and standardized.
non-mainstream consumer preference non-mainstream culture tail marketing
DONG Jing ZHANG Wensong
Economics &Management School,Beijing Jiaotong University,Beijing 100044,China
国际会议
2008 International Conference of Management Science and Engineering(2008管理科学与工程国际学术会议)
河南焦作
英文
1333-1337
2008-11-01（万方平台首次上网日期，不代表论文的发表时间）