The Strategies concerning Quality Crisis of Products in Enterprises

摘要：

The quality of product is the essence of the existence, development and brand of an enterprise, which plays an important role in determining the furore of the cooperation. In the modem time, the quality of products become more important, and the quality crisis of products becomes a common problem for many enterprises. In order to help enterprises to deal with the problem brought by the quality crisis, this paper brought forward new requirements for the management of the quality crisis of products, and proposed strategies to deal with the quality crisis of products including the pre-crisis management, crisis management and after-crisis management.

关键词： quality crisis of products product quality

作者: LI Zhuojie XU Wei

作者单位: instructor in Zhengzhou University of Light Industry,Zhengzhou 450002,China instructor in Sias University,Xinzheng 451150,china

会议类型: 国际会议

会议名称: 2008 International Conference of Management Science and Engineering(2008管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1310-1316

在线出版日期: 2008-11-01（万方平台首次上网日期，不代表论文的发表时间）