The Effect of Entrepreneurial Intensity on Innovation Strategy in Uncertain Environment

摘要：

This study tests the relationship between entrepreneurial intensity and innovation strategy,and examines the moderating role of environmental uncertainty. We find there is a positive relationship between Entrepreneurial intensity and incremental innovation, and entrepreneurial intensity is also related with radical innovation. The result also implies that environmental uncertainty negatively moderated the relationship between Entrepreneurial intensity and incremental innovation. However, the moderating role of environmental uncertainty on the relationship between entrepreneurial intensity and radical innovation is not significant. The further discussion will be given at last.

关键词： Entrepreneurial Intensity Innovation Strategy Environmental Uncertainty

作者: GE Baoshan TANG Haohan

作者单位: The Entrepreneurial Centre of JiLin University Management School of JiLin Univeristy,P.R.China 130022

会议类型: 国际会议

会议名称: 2008 International Conference of Management Science and Engineering(2008管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 953-957

在线出版日期: 2008-11-01（万方平台首次上网日期，不代表论文的发表时间）