The Strategy Selection and Method of the Independent Innovations for Chinese Tobacco Industry

摘要：

The independent innovation of tobacco industry is closely connected to the market as enterprises should innovate in the market mechanism. The independent innovation of Chinese tobacco industry should be combined with national innovation system and explore a development strategy suitable for Chinese tobacco enterprises. It is urgent for Chinese tobacco industry to innovate independently and cultivate its own brand.

关键词： tobacco industry independent innovation brand competition

作者: HU Feng

作者单位: Zhejiang Gongshang University,P.R.China,310002

会议类型: 国际会议

会议名称: 2008 International Conference of Management Science and Engineering(2008管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 933-935

在线出版日期: 2008-11-01（万方平台首次上网日期，不代表论文的发表时间）