The Marketing Mode based on Customer-oriented in Residential Property Industry

摘要：

The residential property market is developing rapidly, and competition is becoming increasingly fierce. Existing residential property marketing model can not meet the needs of enterprises competitiveness. This paper recommend that enterprises should construct the customer-oriented marketing mode by research of the housing market. The customer-oriented marketing mode ineluds target market, customer needs,integrated marketing and profitability.

关键词： The Residential Property Market Customer-oriented Marketing Mode

作者: LI Dalin

作者单位: School of Economics and Management Henan Polytechnie University,P.R.China,454150

会议类型: 国际会议

会议名称: 2008 International Conference of Management Science and Engineering(2008管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 902-909

在线出版日期: 2008-11-01（万方平台首次上网日期，不代表论文的发表时间）