Research of E-business Application based on Data Mining
Along with the development of electronic business and database technology, data mining as an important application of e-business systems, will provide a powerful safeguard for the electronic business company to make business decisions. This paper introduces the method of data mining technology and mining process, and explores the application of data mining techniques in customer relationship management and network marketing.
Data mining E- business Customer relationship management Network marketing
SHEN Zi-hao PENG Wei-ping
College of Computer of Henan Polytechnic Univer,Jiaozuo 454003,China
国际会议
2008 International Conference of Management Science and Engineering(2008管理科学与工程国际学术会议)
河南焦作
英文
749-753
2008-11-01（万方平台首次上网日期，不代表论文的发表时间）