PLATFORM SYSTEM OF CIGATETTE INDUSTRY AND COMMERCE SYNERGY MARKETING BASED ON ERP AND CRM INTEGRATION

摘要：

The system of cigarette industry and commerce synergy marketing (CICSM) is becoming more and moreinstitutionalized and normalized, which brings about an advance in tobacco enterprise. Considering the business requirement of system of CICSM, the design of a platform system of cigarette industry and commerce synergy marketing based on ERP(Enterprise Resource Planning) and CRM(Customer Relation Management) integration includingits design proposal, function model and implement, is presented in this paper. The presented platform system supportsthe strong function of aiding synergy marketing, integrated management and decision making so as to realize effectively resource allocation optimization and benefit maximization.

关键词： Industry and commerce synergy marketing platform ERP CRM Cigarette enterprise

作者: Luo Yanhui Deng Feiqi Li Bin

作者单位: School of Automation Science and Engineering,South China University of Technology

会议类型: 国际会议

会议名称: 第六届物流技术与装备国际学术会议(The 6th International Conference on Material Handling)(ICMH 2008)

会议地点: 北京

会议语种:英文

页码: 226-230

在线出版日期: 2008-10-27（万方平台首次上网日期，不代表论文的发表时间）