Integrated Product Policy: Implication on Competitive Strategies

摘要：

Global competition has forced enterprises to put more emphasis on competitiveness.The introduction of the concept of integrated product policy (IPP) has affected the competitive strategy of business.IPP offers business the opportunity to promote a business-oriented approach on the basis of innovation and economic growth.In this article,based on a typology of environmental strategy,the author explains the sources of competitive advantages as influenced by IPP.The author argues that when environmental strategy is integrated with the business strategy,IPP can become a potential source of value driver of the company.The author also gives some advice on implementation of strategies.

关键词： Integrated Product Policy Business strategy Value Driver

作者: GUO Xiaomei

作者单位: Accounting Department School of Management Xiamen University,P.R.China,361005

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 2186-2190

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）