Analysis on Brand Value Ambiguous Survey Based on Consumers Recognition

摘要：

Analyzing the present business enterprise brand value survey problem. After assuring the brand value as the important immaterial assets of the business enterprise, it analyzed this immaterial assets importance for the business enterprise, and studied the factor to influence the brand value creation.For its primarily influence factor, it proceeded the comprehensive evaluation on the brand value from the consumer perspective through introducing the ambiguous survey method.

关键词： Business enterprise immaterial assets Brand Value survey Consumers recognition

作者: HUANG Yu

作者单位: Henan Polytechnic UniversitySchool of Computer Science and Technology,China Jiaozuo,454000

会议类型: 国际会议

会议名称: 2008 International Conference of Management Science and Engineering(2008管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1415-1418

在线出版日期: 2008-11-01（万方平台首次上网日期，不代表论文的发表时间）