Online Trust in E-tailing: A Conceptual Framework,Implications,and Future Directions

摘要：

Online trust is important in both business-to-business and business-to-consumer e-business.This paper focuses on the impact of trust in online retailing (e-tailing).Based on a review of selected studies,we articulate a conceptual framework of trust in e-tailing including its antecedents,and consequences,and propose some promising future research avenues in online trust.This paper will help e-tailers better understand the online trust,thereby enabling them to build more trustworthy Web sites.

关键词： E-tailing Marketing Review Trust

作者: LI Wen Zhong DU Jian Gang

作者单位: Department of Management,Tian Jin Institute of Urban Construction,P.R.China,300384

会议类型: 国际会议

会议名称: 2007 International Conference on Management Science and Engineering(2007管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1132-1137

在线出版日期: 2007-08-20（万方平台首次上网日期，不代表论文的发表时间）