The Discussion about the Relationship between Data Mining and Precision Marketing

摘要：

The author describes a simple but comprehensive definition for data mining and precision marketing, discusses the main difference about the two concepts, analyzes the relationship between data mining and precision marketing from process and application. Through this paper, we can see that data mining denotes to a technological tool for decision support while precision marketing represents a management idea, and the former turns the idea into practice. Additionally, as a tool for implementing precision marketing, data mining reflects more interpretation to market and customer, and the new pattern of precision marketing has made marketing emphases from selling product to satisfying special customer needs and wants.

关键词： Data Mining Precision Marketing Relationship Discussion

作者: WANG Hui

作者单位: School of Economics and Management,Henan Polytechnic University,P.R.China,454000

会议类型: 国际会议

会议名称: 2008 International Conference of Management Science and Engineering(2008管理科学与工程国际学术会议)

会议地点: 河南焦作

会议语种:英文

页码: 1370-1374

在线出版日期: 2008-11-01（万方平台首次上网日期，不代表论文的发表时间）