Assessment Method based on different Viewpoints

摘要：

With the fast development of the marketing economic, brand is gradually turning to be the focus of the people, measuring brand value always takes a very important part in marketing field. This text analyzed the famous methods in domestic and international marketing field, and came out a new opinion of the writers own basis on these methods ,it is that the value of brand has three origins: the enterprises own strength value, the value of the consumer with brand and the value of the marketing cost establishing the brand. Basis on this opinion, the writer founded a new model to measure the brand value. And use a group of data for an example analysis to testify the feasibility of the model.

关键词： brand establish the brand measuring brand value.

作者: Ruijin Zhang Guofeng Li

作者单位: School of Management,Harbin Institute of Technology, P.R.China

会议类型: 国际会议

会议名称: 2007 Conference on Systems Science, Management Science and System Dynamics(第二届系统科学、管理科学与系统动力学国际会议)

会议地点: 上海

会议语种:英文

页码: 2869-2876

在线出版日期: 2007-10-19（万方平台首次上网日期，不代表论文的发表时间）