Evaluation on brand group niche based on fuzzy clustering

摘要：

At first, the paper builds a model of brand group ecological system, and then concludes the index system for evaluating the state of brand group chine. On the basis of the indexes, using fuzzy clustering method to evaluate the state of brand group chine in electrical appliance industry, the result will point out the direction for interposition of new brand, governance of existing brand and cooperation within brand group.

关键词： brand group niche fuzzy clustering evaluation index system

作者: Wang Yue Li Congdong

作者单位: School of Management Jinan University Guangzhou City, P. R. China

会议类型: 国际会议

会议名称: 2007 Conference on Systems Science, Management Science and System Dynamics(第二届系统科学、管理科学与系统动力学国际会议)

会议地点: 上海

会议语种:英文

页码: 2205-2210

在线出版日期: 2007-10-19（万方平台首次上网日期，不代表论文的发表时间）