Application of Revenue Management in Cyberspace Rental Industry: Optimizing an ISPs Space Capacity
This paper, revenue management was introduced into the cyberspace rental industry. A new concept model comes from Expected Marginal Seat Revenue (EMSR) was pointed out which was used for evaluation and optimization capacity, and general description of the various modules including their interactions was described. And supply mix which has considerable impact on revenue especially on determining the supply mix that would maximize revenue was considered. Based on the model developed by Thompson, three types of cyberspace which was called respectively as low-end, middling and high-grade were introduced, and the formulas for the relationships among the three types of cyberspace and total capacity were also listed.Although the simulation to evaluate and enumerate all possible supply mixes was not done for the lack of data, the revenue potential of an optimal supply mix in cyberspace rental industry and other industries was worthy of further study.
cyberspace revenue management capacity management optimal.
Jing Wang Ruoyu Lu
Management School University of Electronic Science and Technol ogy of China Chengdu, China
国际会议
2007 Conference on Systems Science, Management Science and System Dynamics(第二届系统科学、管理科学与系统动力学国际会议)
上海
英文
2081-2086
2007-10-19（万方平台首次上网日期，不代表论文的发表时间）