Conceptual, Methodological,and Managerial Challenges of Prosumption

摘要：

One important aspect in the service-dominant logic concept in marketing is the role of customers as co-creators of value. For consumers this role typically involves producing goods and services for own consumption, i.e. what Toffler referred to as prosumption which is an acronym for the combined activities of PROduction and prosumption. The present article explores the phenomenon of peoples prosumption behaviour. The historical development of prosumption is discussed and an overview of literature that addresses prosumption-like phenomena is provided. Theoretical, empirical and managerial challenges are discussed.

关键词： Prosumption value creation.

作者: Sigurd V. Troye Chunyan Xie

作者单位: Norwegian School of Economics and Business Administration Breiviksveien 40, N-5045 BERGEN, Norway Associate professor,Stord/Haugesund University CollegeBjornson gate 45, N-5528 Haugesund, Norway

会议类型: 国际会议

会议名称: 2007 Conference on Systems Science, Management Science and System Dynamics(第二届系统科学、管理科学与系统动力学国际会议)

会议地点: 上海

会议语种:英文

页码: 2017-2020

在线出版日期: 2007-10-19（万方平台首次上网日期，不代表论文的发表时间）