Study on Product Placement in Online-game System
Product Placement supplies the possibility for the two systems, that is, the online game system consisting of the developer of the online games, the operator of the online games,the online games and the players, and the enterprises marketing system consisting of the enterprise, the brand and the customers, to infiltrate into and spread to each other. Many companies has gradually embedded their product or brand in the movies, TV series and online games. However, the related theoretical research lags far behind the practice. This article probes into the reasons and the mode of the two systems and makes profound analysis on the Product Placement as a manner to brand transmission based on the previous research in the related fields.
product placement online game system.
Min Sheng Junmin Wang
School of Economics and Management Tongji University Shanghai, China
国际会议
2007 Conference on Systems Science, Management Science and System Dynamics(第二届系统科学、管理科学与系统动力学国际会议)
上海
英文
1763-1770
2007-10-19（万方平台首次上网日期，不代表论文的发表时间）