Competition Strategies Analysis of Two-Sided Platforms

摘要：

We provide an alternative analysis of competition strategies that focuses on the vertical differentiation strategies and pricing strategies of two-sided platforms. Compared with horizontal differentiation model mostly used in the current literature of this field, we show that due to cross-group externalities, the platforms tend to reduce difference between the degrees of their quality and engage in price competition to compete for market share fiercely. Our results contrast with the traditional competition theory and give some insight on competition strategy and industry policy.

关键词： Two-sided market Platforms Vertical Differentiation Cross-group Externalities

作者: Ruihai Li Quan Li Qimeng Sun

作者单位: School of economy & management Tong Ji University Shanghai, China School of Economics & Management Shanghai Jiao Tong University Shanghai 200052, China School of Economics and Management Beijing Jiaotong University Beijing ,China

会议类型: 国际会议

会议名称: 2007 Conference on Systems Science, Management Science and System Dynamics(第二届系统科学、管理科学与系统动力学国际会议)

会议地点: 上海

会议语种:英文

页码: 1165-1170

在线出版日期: 2007-10-19（万方平台首次上网日期，不代表论文的发表时间）