System Dynamic model_based market analysis of the Huangshanghuang Company in Jiangxi Province

摘要：

Based on the feedback theory of system dynamics, this paper proposes a simulation implementation method of marketing,and applies it to implement the marketing system dynamic model and quantitative dynamic simulation for Jiangxi Huangshanghuang limited company. Simulation experiment results show that the marketing growing model system can help enterprise to formulate marketing decisions and improve marketing achievements.By deeply analyzing basic limited growing marketing models, some management policies are given for enterprise marketing development.

关键词： System dynamic marketing system feedback theory system simulation.

作者: Chun Guan Jun Hu Renan Jia

作者单位: Department of computer science Nanchang University, 330029 Nanchang City, P.R.China;Institute of sys Department of computer science Nanchang University, 330029 Nanchang City, P.R.China Institute of system engineering Nanchang University, 330047 Nanchang City, P.R.China

会议类型: 国际会议

会议名称: 2007 Conference on Systems Science, Management Science and System Dynamics(第二届系统科学、管理科学与系统动力学国际会议)

会议地点: 上海

会议语种:英文

页码: 543-548

在线出版日期: 2007-10-19（万方平台首次上网日期，不代表论文的发表时间）