A Linguistic Decision Model for Promotion Mix Management Based on Genetic Algorithms

摘要：

As we know, promotion activities are very impor-tant marketing tools. As a result of this fact, the selection of activities is an important decision. In this paper, from the viewpoint of satisfaction degree and total expense amount, we design a reasonable evaluation function, and use genetic algorithms to search for a desirable solution in promotion activ-ities,the conclusion shows that our method could both come to certain the objectives of company and minimize the investment amount of company.

关键词： Linguistic decision model The LOWA operator Genetic algorithms Evaluation function

作者: Xihui Li Zheng Pei Hua Zhao

作者单位: School of Mathematics & Computer Science, Xihua University, Chengdu 610039, China

会议类型: 国际会议

会议名称: The 2007 International Conference on Intelligent Systems and Knowledge Engineering(第二届智能系统与知识工程国际会议)

会议地点: 成都

会议语种:英文

页码: 802-806

在线出版日期: 2007-10-15（万方平台首次上网日期，不代表论文的发表时间）