The Insurance Diffusion Model Based On Herd Behavior: Establishment, Simulation and Analysis

摘要：

In insurance industry, herd behavior is one important reason on buying insurance.By dividing all kinds of the potential insured into three kinds: the unknown, the possible and the insured, its found that the diffusion process between insurance buyer is the conversion process among those three kinds of person. By virtue of the theory of herd behavior , some index such as the insured average opinions and conformity behavior being built, the insurance diffusion model is established, and the increase and change of the gross of the insured are analyzed, simulated. At last, its proved that conformity mentality is the key of buying insurance which can be enforced by various ways such as insurance companys advertisement and the expand of the extent and depth that insurance company provided.

关键词： Herd behavior insurance diffusion model simulation conformity mentality

作者: Xiaoyan Wang Hongmei Duan

作者单位: Base Department Xuzhou Airforce College Xuzhou City, P.R.China

会议类型: 国际会议

会议名称: 2007 Conference on Systems Science, Management Science and System Dynamics(第二届系统科学、管理科学与系统动力学国际会议)

会议地点: 上海

会议语种:英文

页码: 2165-2172

在线出版日期: 2007-10-19（万方平台首次上网日期，不代表论文的发表时间）