The Data Mining Model of Customer Value Based on Rough Set

摘要：

Customer relationship management is a hot topic in intelligent business studies nowadays,in which the evaluation of customer value is one of the basic problems.Data Mining model of customer value is formed on the basis of customer value comprehensive evaluation index system,making use of rough set theorem,and then evaluation objects are sorted and preferred,from which a new method of customer value comprehensive evaluation is acquired.This method is finally demonstrated to be practical and feasible through examples.

关键词： Rough set Electronic Commerce Customer value

作者: Jiaming Zhong Dingfang Li

作者单位: Network Center,XiangNan University,Chenzhou,423000,China School of Mathematics and Statistics,Wuhan University,Wuhan,430072,China

会议类型: 国际会议

会议名称: The 2008 International Conference on Business Intelligence and Financial Engineering(BIFE 2008)(商业智能和金融工程国际会议)

会议地点: 长沙

会议语种:英文

页码: 742-747

在线出版日期: 2008-10-28（万方平台首次上网日期，不代表论文的发表时间）