CRM-Oriented Relationship Capital Recognition

摘要：

Relationship capital recognition is the basement of enterprisesCRM system design.Since correctly recognizing relationship capital is beneficial to identifying relationship resources,fixing business strategies and linking enterprisesresources to customers.Relationship capital can be correctly recognized through a measurement model.Which relationship is most important to enterprises will be shown in the result of the model.Based on the result,CRM system can be built to be more efficient.

关键词： CRM relationship capital recognition

作者: Yijun Yuan Xiaowei Lu

作者单位: Department of Economics,Dalian University of Technology,Dalian 116024,China

会议类型: 国际会议

会议名称: The 2008 International Conference on Business Intelligence and Financial Engineering(BIFE 2008)(商业智能和金融工程国际会议)

会议地点: 长沙

会议语种:英文

页码: 682-687

在线出版日期: 2008-10-28（万方平台首次上网日期，不代表论文的发表时间）